Our Team

Our Experts Give You the Edge



Bill Kattner 

Bill has conducted client- and supplier-side research for and with international and Fortune 500 companies for more than 25 years. He is dedicated to helping them grow by determining their competitive advantages, establishing their strategic vision, defining their tactical marketing initiatives and monitoring customer response (e.g., ROI, satisfaction, loyalty).

By combining his research and marketing insights and a distinct and direct consultative approach, Bill often challenges the status quo to get the best-possible project outcome. He brings both quantitative and qualitative research experience to the table and is dedicated to leveraging the best use of fact-based knowledge in competitive environments. He handles both business-to-business and consumer research as well as cross-functional internal research initiatives.

Committed to excellent rapport with his clients, Bill excels at working in corporate environments and often conducts working sessions and executive-level presentations. Either as an outside consultant or employee, he has been in charge of research and marketing efforts at companies that include IBM, Microsoft, Cargill, Cummins, Coca-Cola USA, Kimberly Clark, Jim Beam Brands, Hasbro, Welch Foods and Xcel Energy.

Bill is a detailed project manager who ensures work quality, timeliness and cost control from startup to completion. He also brings in the best and the right people for each project and serves as a strategic and effective team leader.

Bill is a graduate of the University of Minnesota.


Mary Jo Malecha

Mary Jo Malecha

A research professional since 1982, Mary Jo has extensive experience in project design, management, and strategic consulting, especially in customer loyalty research. She spent 25 years at Harris Interactive and Total Research (now Nielsen) in progressively more responsible positions managing and coordinating all resources on research programs conducted by her large team whose specialty was large-scale, complex and operationally demanding customer loyalty and brand measurement research.

Mary Jo has designed and implemented comprehensive research programs and consulted with clients in the manufacturing, automotive, petroleum, travel, restaurant, retail, and customer service industries. Notable clients Mary Jo has worked with include Emerson Process Management, BP, IBM, Microsoft, Ford, FedEx, Shell, Carlson Wagonlit, Supervalu, Macy’s and McDonald’s. She has conducted research throughout North America, Europe, Asia Pacific, Middle East/Africa, and Latin America.

Mary Jo holds a Bachelor’s degree in Business Administration, Psychology, and Political Science from Saint Mary’s College, Winona, Minnesota and a Master’s degree in Management from the University of Saint Mary’s Minnesota.



Sarah Fulton

Sarah is a leading global research and strategy advisor to corporate executives, government program managers and non-profit leaders. With a focus on the health care, pharmaceuticals, nutrition sciences and travel and tourism verticals, she uses her more than 20 years of experience to develop and implement communications programs, branding and positioning initiatives, and health-oriented marketing programs. She is equally adept at both quantitative and qualitative research approaches and execution.

Sarah is an expert at conducting corporate and government brand reputation studies, marketing and communications assessments, and new product development assessments. She also measures program performance and proposes strategies based on research results. She is an experienced focus group moderator, executive/medical interviewer and group facilitator.

Previously, Sarah was a strategic manager at AARP, a director at Genactis Inc., and a vice president and senior consultant at Harris Interactive. She also taught courses on organizational behavior at the University of Alaska.

Sarah has a M.Sc. in Health Sciences from the University of British Columbia and a bachelor of arts in Sociology from West Virginia University.



Kay Harwood

With more than 15 years of experience, Kay knows how to deliver outstanding qualitative research support. She has moderated hundreds of focus groups and conducted more than 500 one-on-one interviews using a variety of face-to-face and remote methodologies. She has provided qualitative research support for clients in a variety of industries, including health care, pharmaceutical, medical device, financial, automotive, agribusiness, veterinary medicine and non-profit.

Kay especially enjoys projects involving challenging or technical topics. Her clients particularly value her active listening skills and ability to quickly establish rapport with respondents. Combined with her naturally inquisitive nature, these skills and abilities frequently produce unexpected key insights.

Kay received a master’s degree in Social and Organizational Psychology from the State University of New York at Buffalo and a bachelor’s degree, magna cum laude, in Psychology from Virginia Polytechnic Institute and State University.